The fashion industry has one of the highestenvironmental, economic, and social impacts in the world.In recent times, awareness of sustainability issues hascertainly increased, with companies making a real effort toreduce their impact. On the other hand, consumerawareness has also increased, with companies seeingsustainability as an element of competitive advantage.However, to achieve these advantages some companiestaint themselves with the phenomenon of greenwashing,creating a disparity between the sustainabilitycommitments actually made and those advertised. Thispaper aims to analyse the phenomenon of greenwashing inthe fashion industry at a literature level with the objectiveof creating a conceptual framework to analyse andrecognise elements of greenwashing in the companiesstudied.
The Phenomenon of Greenwashing In The Fashion Industry: A Conceptual Framework
Liscio, Marco Ciro
Membro del Collaboration Group
;Sospiro, Paolo
Membro del Collaboration Group
2023-01-01
Abstract
The fashion industry has one of the highestenvironmental, economic, and social impacts in the world.In recent times, awareness of sustainability issues hascertainly increased, with companies making a real effort toreduce their impact. On the other hand, consumerawareness has also increased, with companies seeingsustainability as an element of competitive advantage.However, to achieve these advantages some companiestaint themselves with the phenomenon of greenwashing,creating a disparity between the sustainabilitycommitments actually made and those advertised. Thispaper aims to analyse the phenomenon of greenwashing inthe fashion industry at a literature level with the objectiveof creating a conceptual framework to analyse andrecognise elements of greenwashing in the companiesstudied.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
