The $2.4 trillion fashion industry, employing 300 million, significantly impacts the environment, contributing to 20% of global wastewater and 9% of annual microplastic ocean leakage. Despite growing consumer awareness and regulatory pressures, greenwashing remains a serious phenomenon. The EU's Green Claims Directive and its strategy for sustainable textiles seek to enforce transparent, substantiated claims to combat greenwashing. The newly adopted Directive (EU) 2024/825 updates regulations, enhancing consumer protection and promoting a green transition. This research evaluates the industry's application of Directive 2024/825, proposing a web scraping- and AI-based approach to detect greenwashing symptoms and proposing solutions, especially for SMEs.
FASHION COMPANIES’ VULNERABILITIES DUE TO THE APPLICATION OF THE EUROPEAN UNION DIRECTIVE 2024/825 ON GREENWASHING
Marco Ciro Liscio
Membro del Collaboration Group
;Paolo SospiroMembro del Collaboration Group
;
2024-01-01
Abstract
The $2.4 trillion fashion industry, employing 300 million, significantly impacts the environment, contributing to 20% of global wastewater and 9% of annual microplastic ocean leakage. Despite growing consumer awareness and regulatory pressures, greenwashing remains a serious phenomenon. The EU's Green Claims Directive and its strategy for sustainable textiles seek to enforce transparent, substantiated claims to combat greenwashing. The newly adopted Directive (EU) 2024/825 updates regulations, enhancing consumer protection and promoting a green transition. This research evaluates the industry's application of Directive 2024/825, proposing a web scraping- and AI-based approach to detect greenwashing symptoms and proposing solutions, especially for SMEs.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
