Aligning firm's value system and open innovation: a new framework of business process management beyond the business model innovation

Purpose – Business Process Management (BPM) supports the creation and capture of firm value. In a dynamic context, the current approach to BPM appears to be limited and static in the face of the challenges posed by the firm’s open innovation ecosystem. The main purpose of this paper is to shed light on the value co-creation through the integration of Open Innovation (OI) principles and mechanisms of value system. Design/methodology/approach –To this aim the paper suggests a conceptual integration of strategy and operations literature on open innovation and the firm’s value creation system. This analysis adopts business process management lenses, with specific attention to the alignment between value creation and value capture. Applying BPM lenses to the process of creating shared value seeks the attainment of a comprehensive system of decisions articulated between strategy and operations. Findings – The paper pinpoints key links between strategy models and operational planning proposing a new framework that integrates the characteristics of value system and open innovation. The paper elaborates a new theoretical framework rooted in the extant literature conducted in BPM, Business Strategy, and Business Model Innovation fields.Originality/value – This paper aims to fill a gap in the literature in which strategy models are separately treated from the operational ones. This conceptual effort contributes to the extant literature by drawing a comprehensive framework mapping the complex set of interactions between the firm’s value chain and its innovation ecosystem.