The project ‘Social, Environmental Sustainability, Generation Z’ a result of collaboration between the Chair of Pedagogy and Training for Ecological Transition at the Catholic University of the Sacred Heart, the High School for the Environment, and Silea Spa, aims to explore the opinions and sentiments of Generation Z regarding environmental sustainability issues and their willingness to take action through social communication. Generation Z, surveyed through the administration of a semistructured questionnaire, confirms that sustainability is a prevalent and relevant topic on social media. However, despite literature indicating a massive youth presence on media, the interviewees declare their reluctance to engage in dissemination actions firsthand. It emerges that youth leadership must be sought by designing targeted training actions capable of actively involving them as a generation that can contribute to the success of the ecological.
Il progetto ‘Social, sostenibilità ambientale, Generazione Z’, frutto della collaborazione fra la cattedra di Pedagogia e formazione per la transizione ecologica dell’Università Cattolica del Sacro Cuore, l’Alta Scuola per l'Ambiente e Silea Spa vuole esplorare opinioni e sentire della Gen Z in ordine ai problemi della sostenibilità ambientale e della disponibilità ad agire mediante la comunicazione social. La Generazione Z interrogata attraverso la somministrazione di un questionario semi strutturato conferma come la sostenibilità sia un tema presente e rilevante sui social media, tuttavia, nonostante la letteratura evidenzi una massiccia esposizione dei giovani sui social, gli intervistati dichiarano di non voler compiere azioni di divulgazione in prima persona. Emerge che il protagonismo dei giovani deve essere cercato progettando azioni formative mirate, in grado di coinvolgerli attivamente come generazione che può contribuire alla buona riuscita della transizione ecologica.
Social media activism e sostenibilità. Educare giovani attivisti digitali alla transizione ecologica
Mazzoli S;
2024-01-01
Abstract
The project ‘Social, Environmental Sustainability, Generation Z’ a result of collaboration between the Chair of Pedagogy and Training for Ecological Transition at the Catholic University of the Sacred Heart, the High School for the Environment, and Silea Spa, aims to explore the opinions and sentiments of Generation Z regarding environmental sustainability issues and their willingness to take action through social communication. Generation Z, surveyed through the administration of a semistructured questionnaire, confirms that sustainability is a prevalent and relevant topic on social media. However, despite literature indicating a massive youth presence on media, the interviewees declare their reluctance to engage in dissemination actions firsthand. It emerges that youth leadership must be sought by designing targeted training actions capable of actively involving them as a generation that can contribute to the success of the ecological.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.