The role of artificial intelligence in the competitiveness of family businesses

The paper analyzes the impact of Artificial Intelligence on the dynamics of family businesses, highlighting its role in enhancing of competitiveness. After some introductory discussions and a literature review, a short questionnaire was administered to five representative family businesses in order to identify their relationships, opportunities, critical issues, and challenges arising from the use of Artificial Intelligence. This paper, which eschews quantitative analysis and aims to explore a topic that is still relatively understudied, contributes to the literature on family businesses by addressing a theme of growing relevance. The use of Artificial Intelligence is capable of generating potential competitive advantages and improving performance in family businesses, provided that it is implemented in a sustainable and responsible manner.