Il turismo nell'Albania tarantina tra passato, presente e futuro

The paper aims to analyze tourism in the specific geographical area of the province of Taranto with Albanian traditions, highlighting its past marginalization as well as its potential and its perspectives in a complex market context characterized by constant and sudden changes in response to an increasingly structured demand. Although limited data on tourist flows in the area are available, the study contributes to the analysis this tourism topic, focusing also on food and wine, rural, heritage and experiential tourism. The paper also examines the related externalities and the important role of public-private synergies in promoting easier achievement of the objectives of this tourism sector, increasingly pervaded by digitalization.